A teaser advertisement for new BOTTEGA VENETA 2021. The project focused on showcasing the city of Florence. Introducing this new direction through a teaser video, social media, and stop design.
PROTECT YOUR BOTTEGA
The project inspiration comes from the idea of stealing the new merchandise from the BOTTEGA VENETA store in Florence. VENI, VIDI, IN NOME DELLA BOTTEGA, expressing and idealizing doing whatever you can to obtain the products, a die hard fan base 'in the name of BOTTEGA VENETA."
TEASER VIDEO
SOCIAL MEDIA
A teaser concept for BOTTEGA VENETA Instagram which is of course at the time non existent. Black squares, and lack of revelation leading to great anticipation.
STORE
The store concept for the new direction of BOTTEGA VENETA. The chains over the door, building anticipation and suspense.
